Dum Dums Donutterie, Shoreditch Boxpark

Hey there, doughnuts!

There are some new doughnuts in town…..but they’re not just any doughnuts. Oh no, these are doughnuts from artisan doughnut chef (yes, that’s what the website says!) Paul Hurley, who has been making doughnuts since 1997. These are breaking away from the stereotype of fat American cops munching them police cars. These doughtnuts are not fried; they’re baked. Apparently, this means only 6 grams in a jam doughnut compared to an average of 17g of fat in their American counterparts.

Rows and rows of O's
Rows and rows of O’s

That’s quite impressive – but what do they taste like? The dough is like a soft roll – almost like the texture you’d expect from an ice-bun. As a person who usually finds doughnuts unpleasantly heavy and chewy, this was perfect.

We also sampled their zebra cronut, which was far lighter than I expected – the chocolate cream was the perfect balance to the pastry. I’m still not what sure I make of cronuts but this was definitely one of the favourites I’ve tried.

Ey ey
Ey ey

Can you think of the problem of healthy doughnuts? Well, they’re in Shoreditch and when doughnuts are hip, they come at a price…


For all doughnuts fans out there, Dum Dums Donutterie is definitely worth a visit.

Head to Shoredtich Box Park or from March 27th, find them at King’s Cross.

Dum Dums Donutterie at Shoreditch Boxpark
Dum Dums Donutterie at Shoreditch Boxpark

Author: Phoebe Amoroso

Phoebe Amoroso is a Tokyo-based reporter, multimedia journalist and storyteller. Hailing from the UK, she moved to Japan in 2014 and has since been shouting about the country to all who will listen. She divides her time between covering breaking news and producing feature stories for TV; writing about everything from business and tech to food and travel; and guiding hungry visitors who want to sample the best of Japanese cuisine. When not working and/or eating, she can often be found running up a mountain or cycling by the sea.

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