Review: Flat Iron Steak, Soho

Flatiron steak
Flatiron steak

A couple of year’s back I was on a Japanese language  study programme in Tokyo. Towards the end of our three month course, we were given a pretty piece of paper and asked to use our basic skills to write a piece entitled “My favourite….” (私の好きな。。。 / Watashi no sukina…)

I took this as an opportunity to write about all of my favourite things. I began my essay like so:

“My favourite food is beef.” (私の好きな食べものは牛肉です。/ Watashi no sukina tabemono ha gyuniku desu).

“No, no, Phoebe!” The teacher interrupted me. “We’re only writing about one favourite thing.”

I looked at my paper. This now had to be an entire essay about beef. Gyuniku. I was Gyuniku Girl. There was nothing to be done but to write the best eulogy to beef I could muster in simple Japanese.B

Being Gyuniku Girl greatly influences my eating choices.  So when I discovered that Flat Iron Steak served up a rather tender-looking offering for £10, there was no doubt that I was going there.

Flat Iron
Flat Iron

Flat Iron Steak is crammed into Soho. Inside you have to squeeze onto a table next to other customers and sit uncomfortably trying not to elbow the other. But if steak’s the name of the game, we’re willing to play right?

Pepper popcorn
Pepper popcorn

On arrival, we were served a pot of peppered popcorn, which was far too peppery but somehow strangely addictive in a masochistic way that only the very hungry resort to.

Then we ordered – surprise surprise – the flatiron steak for a tenner, which came with a salad. (I did a bit of geeky research – a flatiron steak is meat taken from the shoulder of the cow, cut in two to remove a touch connective tissues that runs through it. Read more about it here.)

"Salad" and chips
“Salad” and chips

The first thing I noticed was…. that is not a salad, that’s some leaves in a glass. The dressing was pretty tasty though.

The second thing I noticed was….a 200g steak isn’t actually that big.  Thirdly, it wasn’t as pink as the pictures I’d seen.


I tucked in and found it fairly tender. However, it was poorly seasoned – sprinkled only with a bit of salt. And as much as I’d like to say the flavour of the beef was such that it didn’t need seasoning, that wouldn’t be true. So it was an average if pleasing steak – perfectly inoffensive, but it didn’t stand out in any way. I enjoyed it because it was beef.

Flat Iron do a range of sauces you can add to your steak for £1. But suddenly that concept of steak for a tenner has gone out the window.

Of course, we also needed some sides. My friend took Sophie’s Salad (£2.50) – a pear and blue cheese salad, which he enjoyed although the blue cheese was very mild.

Sophie's Salad
Sophie’s Salad

We shared some dripping cooked chips (£2.50) which were perfectly crispy.

We also had a lot of fun with mini-meat cleavers, which brought out the inner-psychopath in me. One thing was true though – we certainly didn’t need them for cutting our steaks.

My inner-psychopath was unleashed
My inner-psychopath was unleashed

Flat Iron Steak 3/5 – I wasn’t wowed, but it’s tender, cheap steak. And if you’re not such a steak-obsessive as I am, you’ll probably love it.

Food 3/5
Value 3/5
Service 3/5
Atmosphere 3/5
(Yes, some rather non-committal scoring here…I’m undecided as to whether I’d go back.)

Flat Iron Steak

Where: 17 Beak St, Soho, W1F 9RW
Mon – Sun: 12:00 – 23:00

Author: Phoebe Amoroso

Phoebe Amoroso is a Tokyo-based reporter, multimedia journalist and storyteller. Hailing from the UK, she moved to Japan in 2014 and has since been shouting about the country to all who will listen. She divides her time between covering breaking news and producing feature stories for TV; writing about everything from business and tech to food and travel; and guiding hungry visitors who want to sample the best of Japanese cuisine. When not working and/or eating, she can often be found running up a mountain or cycling by the sea.

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