Review: Urban Food Festival, Shoreditch

Tasty pastry from Porteña
Tasty pastry from Porteña

Yes, ladies and gentleman, London has finally got its act together so good quality street food is no longer found at the fringes of one’s dreams but has become an easily accessible actuality. Following this trend is the Urban Food Festival just off Shoreditch High Street. (You’ll have to be quick to catch it though – the last one of these gastronomic gauntlets is TONIGHT- Saturday October 12th.)

The crowd
The crowd

In the crowded space that is Euro Car Parks, street food trucks and stalls present a vast array of global cuisines from Korean to Mexican, from Argentinian to Indian, with a bar, some music and dash of street art thrown in for good measure. What’s brilliant about these kind of events is that they shift the rather heavy emphasis on alcohol in British culture to a more well-rounded evening where alcohol is somewhat secondary to the shift on food. Social points are earned by how many different dishes you manage to cram in, or whether you’re brave enough to sample the ‘gator balls’ from Geaux Cajun (not testicles as we’ve been assured). All in all, Urban Food Fest makes for a fun, foodie evening.

As for the food, one must expect THE trendiest dishes in town, given that the market is in Shoreditch. It was with little surprise, then, that we encountered croughnuts (croissant-doughnut hybrids) and ramen burgers that have recently spread across the pond from New York.

Here’s just a few of the amazing traders my (very hungry) dining partner and I got to try!

Galbi Brothers

The Galbi Brothers
The Galbi Brothers

Ramen, the popular Japanese noodle dish, is very trendy in the West. Burgers are also a big food fad of the moment. So what should we do? COMBINE THEM.

Ramen burger
Ramen burger
Rice Burger
Rice Burger

The Galbi Brothers – who met whilst producing Gangnam Style parody, London Style –  serve up ramen burgers (£6) with Korean BBQ maintated beef and, of course, kimchi. However, they’ve gone one step further and created a rice burger. Both are worth trying, as they offer very different textures and allow different flavours of the ingredients to come through. Personally, I felt the rice burger went best with the beef, but I think the ramen burger would go really well with a pork burger as food writer MiMi cooked up here.

Check out their super-funny video here:

Streetzza 

Hubertus cooking some pizza
Hubertus cooking some pizza

Everyone likes pizza, but Streetzza takes it to a whole new level of total awesomeness. How about pizza fresh from a wood fire oven in the back of a converted horse box… covered in street art? Yes, that’s right! The Streetzza van is actually a green and pink monster truck featuring art from SweetToof and Ronzo. A feat of engineering, it took owner Hubertus a couple of months to build. Temperatures reach 500°C inside but the outside remains completely cool.

Hubertus has been making pizza for 10 years, inspired by his Corsican family. This means very thin, crispy pizza crust and a lot of deliciousness. After he finishes making pizza, he often throws a joint of pork into the oven and slow cooks it for an extra – and very tender – topping. There are plans for some amazing Christmas dinners at the end of this year, so keep your eyes peeled.

Into the oven
Into the oven
In the oven
In the oven
TADAH! Chorizo and jalapeno pizza. Om nom nom.
TADAH! Chorizo and jalapeno pizza. Om nom nom.

Luardos

Inspired by helping Petra, founder of street market Kerb, with a chocolate van, Simon Luard saved up £10K to open his very own Mexican street van. Things didn’t quite go as expected on his first day of trading – he’d installed a chargrill that led to smoke so thick that people tried to call the fire brigade! Fortunately, he didn’t ruin the van or his lungs as, six years on, Luardos is a bit of a Mexican street food legend on the London scene. Expect dangerously lush burritos. Muy rico indeed.

Batch Bakery

I’m having a love affair with their brownies. The salted caramel brownies are so gooey and rich that I practically drank them out of the paper bag and I am shuddering with pleasure just from the memory. For something really unusual, try their Lemon Meringue Blondies.

Salted caramel brownies - let me drink you!!!!!
Salted caramel brownies – let me drink you!!!!!

The Crumbery

The Crumbery team!
The Crumbery team, Vincent and Callie, with some crumbnuts (croughnuts) in the foreground

The sweet treats from The Crumbery will also change your life. Vincent Josse is a French trained pastry chef and thrives on the creativity that The Crumbery provides. There macaroons are otherworldly. How exciting can macaroons be, you might ask. The answer is very, very exciting. How about Lychee, Raspberry and Rose? Or Peanut Butter and Jelly? Or Cream Cheese and Rosewater? I hear a Wasabi and Grapefruit is in the pipeline too! The flavours are beautifully executed as is the presentation; they are truly works of art.

So pretty
So pretty

The Crumbery began with making artisan chocolates before expanding. Currently based in Kent, they’re hoping to open a store in London very soon. They’re super-hip too as they have their version of cronuts – Crumbnuts. The pastry/dough is, as would be expected, amazingly light.

They look like burgers!!
They look like burgers!!

Burger Bear

Tom himself
Tom himself

Tom likes disco and burgers, so you’re guaranteed two things when you visit Burger Bear Tom: music and some really good burgers. What’s more, he has concocted a sweet, morerish bacon jam that is really worth ordering and that you can also take home for £5 a jar. Not only are the burgers juicy and the condiments well-balanced, but ordering can be a lot of fun. Ask for Grizzly Bear. Or an Angry Bear. Or ask for a Greedy Bear (double patty) and make it Angry with the Ribman’s famous Holy Fuck sauce.

Urban Food Festival – TONIGHT 

175 Shoreditch High St, E1 6HU
5pm – midnight

And a final shout out to Porteña for some great empanadas!

Spinach and ricotta
Spinach and ricotta
Beef (traditional)
Beef (traditional)

Author: Phoebe Amoroso

Phoebe Amoroso is a Tokyo-based reporter, multimedia journalist and storyteller. Hailing from the UK, she moved to Japan in 2014 and has since been shouting about the country to all who will listen. She divides her time between covering breaking news and producing feature stories for TV; writing about everything from business and tech to food and travel; and guiding hungry visitors who want to sample the best of Japanese cuisine. When not working and/or eating, she can often be found running up a mountain or cycling by the sea.

3 thoughts on “Review: Urban Food Festival, Shoreditch”

    1. They’re from your side of the pond – blame New York 😉

      Thanks for stopping by again! I’ve just been catching up with your blog. I see you’ve been struggling like me to balance blogging with other commitments…but you’re still managing to as look stylish as ever! Keep at it – more outfit posts please 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: